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    Data privacy and its adoption in Brazil and Europe

    What is the impact of the changing data protection landscape in Brazil? Are there similarities and differences between the European GDPR (General Data Protection Regulation) and Brazil’s LGPD (Lei Geral de Proteção de Dados).

    The new Brazilian data protection legislations, combined with the rapid technology adaptations that they require companies to make, introduced during the COVID-19 pandemic, have represented an additional challenge to the leadership teams of Brazilian companies in the last year.

    Often a lack of clarity and alignment between IT and Legal departments have made it even more difficult. The right balance in terms of business strategy, priorities, and risks when adopting the new policies can be compromised.

    In this whitepaper, we share our knowledge on the significance of obtaining an adequacy agreement with the European Union and the next steps to achieving this milestone. Questions such as how to effectively communicate privacy policy and how can organisations and regulators work together will also be reviewed.

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